Cause Marketing

Red Bull is well-known for fast action and extreme adventures. Many people might not know this company is very aware of its environmental impact. From the lightweight aluminum cans to the energy saving in-store coolers, Red Bull is taking steps to protect the planet.

Opportunity:
Encourage millenials to recycle.

Collateral:
Recycling Machine

Touch Screen Display

Smartphone App

machine

touch screen

phones

Baby, It’s Cold Outside

Bagby Hot Springs is located close to Portland and is open year-round. The tubs are free to use but there is a five dollar parking fee. A clothing optional area is available for those brave enough to bare it.

Single proposition:
Wouldn’t you rather be warm and relaxed?

Solution:
Bagby takes over Pioneer Square in the middle of winter. Guests are invited to pose in hot tubs and post their pictures to Facebook with #BagbyHotSprings. Free hot chocolate and parking passes are distributed to those that participate.

Installation:
Cabins are temporarily set up in the square.

Guerilla:
Fountain and sign coverings.

tub fountain signs cabin

 

Saving is Overrated

How often do you hear the advice that it’s best to save money for your future? Well what happens when you lose your life savings after the next stock market crash?

In a world with so many rules the opportunity to let loose and forget your worries is priceless. Welcome to fabulous Las Vegas, where debauchery is encouraged.  Pack your bags and bring your cash because Why save when you can win?

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Unfortunate Hair Day

Herbal Essences is an affordable beauty brand that was featured in InStyle’s “Fall Trends” 2013 list.  The Touchably Smooth collection offers anti-humidity protection which is perfect for someone living in Miami, where the average humidity level is 82% in the morning. How do we show women that don’t take much time to groom that low maintenance doesn’t mean sloppy?

Single Proposition:
Smooth hair is more than just a wish.

Solution:
Installation:
A fortune telling booth that includes a plasma ball which frizzes the recipients hair and delivers a free sample.

Collateral:
Free sample package.

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Adventures in Bucketlisting

“The bucket list” is a term embraced by self-help gurus around the world after the release of the popular 2007 movie of the same name. While many men long to complete risky feats, there are those who want to explore intellectual endeavors.

Created from technology used in the U.S. space program, Calphalon’s best selling  cookware is the perfect way for men to begin their culinary adventure.

What does Calphalon represent?
Cooking is relaxing, fun and personal.

Opportunity:
Show middle-aged men that good cooking is fun and easy.

Target Persona (within target market):
Rick, age 53, is a captain for Southwest Airlines, earning $140,000 annually.  He is a happy guy who is going through a mid-life self-evaluation and has compiled a bucket list.  Among the many travel-based experiences on his list, Rick also wishes to learn to cook. Unfortunately, his imagination in the kitchen doesn’t equal his imagination in his everyday world. He likes to make his own food but his usual meal preparation includes a rice cooker and a microwave.

Single Proposition:
Adventure is alive in the kitchen.

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Event Promotion

Dolly Parton is a legendary entertainer infamously quoted as saying, “Find out who you are and do it on purpose.” Gay men are all-too familiar with finding out who they are, many of whom find inspiration in strong women. Pop culture dictates the way many people act. Fashion trends cycle, art movements resurface and music styles come and go. What we know for sure is that Dolly has been here for awhile and it’s apparent she is here to stay.

Event:
Dolly’s U.S. Summer Tour

What does Dolly represent?
She is a savvy businesswoman who sticks to her guns and has no problem making fun of herself.

Opportunity:
Introduce Dolly to a younger generation.

Single Proposition:
Celebrate who you are.

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Alien vs. Gender

Have you ever considered the role of gender in the classic film Alien? I was recently asked to consider this topic. Here is the result:

I had seen the movie years ago but never thought about how gender plays such a significant role in the film.  Dissecting this movie with gender in mind certainly changed the way I watched it.  For this review I am choosing to focus on Ripley’s emotional reactions during certain events and the emergence of a survivor.

Ripley is not your typical female lead, especially for 1979.  She doesn’t have the traditional ideals of Hollywood beauty.  She is tall and lanky, with small breasts and a very chiseled face, which makes her look a bit manly.  When we are first introduced to Ripley she is very quiet, almost calculating in a way.  She is a very capable woman who respects the chain of command.  Her broad understanding of the ship’s operations ultimately saves her life.

As a woman, Ripley is not shown the respect from the male crewmembers that she deserves.  She is constantly getting shut down.  It’s only after Dallas dies and Lambert begins to unravel that her leadership capabilities shine through.  She finally begins to speak her mind when she gets angry at Ash for putting the crew in such a dismal dilemma.  When we discover Ash is actually a robot, Ripley is the one who reboots him, showing us another side to her skillset.

With more and more crewmembers being eliminated, we start to see Ripley by herself a lot, which continues to highlight her strong, independent nature.  When she is cautiously looking through the hull for Jones, we see Ripley physically shaken for the first time.  Up to this point she has kept her composure and remained cool under pressure but in this scene she is alone and on the verge of tears when the cat scares her.  The key point to this observation is that she is alone. She would never let her guard down in front of others but at this moment she is so overcome with emotions that she allows herself to feel vulnerable because she really doesn’t know what will happen.

Another instance where Ripley shows her emotion is when she is blowing up the ship and once again, all alone.  She begins to get teary eyed again.  Why is she crying? Is it because she is scared, sad or happy this is going to end? Once again, a complex range of emotions is overtaking her and she allows it to happen because no one is there to witness and pass judgment.

The last instance in the movie where Ripley is clearly scared (but honestly, who wouldn’t be?) is when she is stuck on the escape ship and realizes the alien has stowed away with her.  With her back turned to it, she methodically engages the escape hatch to eject the creature while uneasily reciting a lullaby to keep composed.  With a final boost from the rockets to eliminate the alien, Ripley saves her life and Jones’.  (Speaking of the cat, I did find it a little humorous that the lone survivors were Ripley and Jones, immortalizing the notion that strong women will inevitably end up single with cats.)

On first viewing, one might assume Alien is just a sci-fi action flick about extraterrestrials.  But watching it again has certainly impressed the idea that Ripley is an action hero for the 21st century.  She was ahead of her time.  If we can learn anything from this movie it is that a strong woman will use her intuition and skills to save the day, or at least her own day.  This has truly changed my opinion of the film and now I must go and watch the rest of the quadrilogy to see how Ripley’s character develops.

The Crest Club

Check out this rad commercial to see how you can join this secret society!

Concept/Edits: Shannon’s Angel’s (Sara Drenzek, Annatova Y.N. Goodman, Hannah Palcic)
Director/Photographer: Annatova Y.N. Goodman
Set Design: Sara Drenzek, Hannah Palcic
Script: Sara Drenzek
Puppeteers: Sara Drenzek, Hannah Palcic